Business owners get pressure in all directions.  You want to do it all and do it all right.  However, your time gets sucked up by performing day-to-day operations and customer and employee support.  You know marketing is key to your business's strength and growth. Still, already stretched thin you realize you need to be growing your network and creating touchpoints on different channels to grab the attention of potential customers and to keep your business top of mind.

Inaction means you stay in the overwhelm and continue to let your time suck keep you from growing your network and reaching your potential customers.  You watch your competition implement better more creative marketing and you are stunned by their growth.